Zhongdao industrial status and its industry position
Zhongdao industrial mainly production and sales, bar code printers and related supplies, prominent in the variable information application status bar code, can use the key technology of application specific integrated circuit chip and embedded software system, has been developed for Chinese barcode printers, barcode bar code printer is LG series machine is the domestic first independent design and development, with independent intellectual property rights and special software. The software is the integration of USB, CPU, with automatic identification tag, automatic brightness balance, automatic error, USB and DRAM control functions.
Breakthrough in the key technology of bar code machine, will change the bar code machine key technologies by foreign manufacturers monopoly situation, is of great significance to stimulate domestic technological progress, promoting the bar code barcode localization.
Zhongdao industrial currently has about 30000 sets / year production and marketing capacity, bar code printer. And supplies, is also expected to have the capacity of 50000000 yuan, sales of production. Ranking in national industry and technical level ranked third. Zhejiang province developed manufacturing barcode printer company, Nakajima industry ranked first. Advantage: China Zhongdao industrial present special printer market belongs to the stage of rapid development, the domestic enterprises have enough growth space; Zhongdao industrial into a dedicated printer industry for many years, have the talent and certain technical reserves, and there have been many mining point of growth; Nakajima industry has a certain market foundation (channel), product sales stable, is expected to further the development of.
Zhongdao industrial to automatic identification technology as the core, can the independent development of bar code and data acquisition software project application, the company's products sell well all over the country and exported to foreign countries, has been nearly a thousand units used, the existing label printer LG868 and LG888, can satisfy the majority of use, printing mode thermal and thermal transfer dual-use, using mobile a sheet detector, can be installed 300 meters ribbon, and connected with the computer, making labels Lidengkequ, Chinese, English, numbers, pictures, bar code, the font size adjustable, widely used in highway charging, park tickets, electronic tags, price labels, logistics enterprise information management, as manufacturers Zhongdao industrial have a full set of production technology bar code label machine, rubber cutting technology subsidiary label rewinder manufacturing technology and its supporting label coating, ribbon manufacturing technology. Zhongdao industrial goal is to become China's largest barcode label and ribbon label production sales center.
To the end of the development prospects of the market
With the rapid development of economy, the popularization and application of bar code work has achieved remarkable results, in recent years there has been a trend of rapid growth. China goods coding center data show up to at the end of 2009 10, apply for the use of barcode for commodity enterprise already amounted to 150 or so, there are tens of thousands of products that use the barcode for commodity.
Not only that, with the bar code label printing labels will be more and more enterprises, applications are very wide, industrial grade, all kinds of bar code label machine professional level has yet to be developed, the market is only just starting. Application of barcode for commodity code EAN13 enterprises in China about 150, the bar code is used for the internal management of the enterprise not less than 130, if the bar code barcode software, hardware, and barcode supplies included, in 2009 the market capacity of more than 12000000000 yuan, which does not contain electronic label market. Special printer in China 2009~2014 years will still maintain high-speed growth, the annual compound growth rate will reach 14.45%, to 2014 special printer sales will reach 4376000 units, sales will reach 3260000000 yuan. Through the new production base and new equipment, the production capacity of special printers and related products to expand to 700000 units / year, so as to further enhance the market share. Actively instead of high added value, high growth of imported products in the market for high-end products, to summarize and analyze the successful cases in foreign markets, mining and meet the potential market demand of domestic high end product. The characteristic with the company's advanced technology, product quality, complete product line and rapid customization development, create value for customers, the guidance and the creation of the market, continue to maintain and expand the market share of products, machine application bar code label in China has entered a period of rapid and sustained rapid growth, market size.
Barcode printer market has the following characteristics:
1) bar code label machine industry overall trends is the rapid growth of;
2) the foreign brand market competition advantages, dominate the market;
3) the barcode label maker and progress faster, but the gap between the obvious;
4) the low-end product market competition is intense, high-end products still has very large development space.
With the support of the label, according to statistics, the developed countries label annual per capita consumption of 10 square meters, while China's current per capita consumption of less than 1 square meters. Thus, the label in China has large development space.
Household electric appliance industry in China, the annual growth rate of more than 20%, due to the diversity of electronic products on the label requirements and product application, has brought tremendous growth space for the self-adhesive label industry, when you open a computer, you'll find out from your hard disk, graphics card, motherboard, power supply, chassis, monitor is everywhere a sticker. In the logistics developed at the same time, for the variable information printing self-adhesive label has been accounted for more than 40% of the total label, China has just started in this market, along with the rapid development of logistics industry, the market will have a huge demand for variable information label.
Competition is mainly for foreign and domestic bar code label press manufacturers competition, such as Usa Inc, Japan Inc, listing Corporation are; Taiwan's machine high market share, Taiwan companies are in 2000 before and after the development of the company. Domestic Company in the domestic railway, post occupancy rate is higher, but the production machine has advantages, but are channel sales agent.
In addition to manufacturers may participate in the competition, there may be various channels agents or distributors, dealers in general office management, or stationed in computer city.
The transformation of marketing strategy
Units have increasingly using bar code label machine, the application of bar code homely food, use of population will expand rapidly, personnel quality is higher and higher, it is very important for the future development of the brand strategy, channel agent, so the meter with the future enterprise cannot do without it, demand will grow up, so the factory production capacity will further consolidate and strengthen.
Supply chain is too long most of China's enterprises, resulting in procurement costs, logistics cost, operation cost is high, floating capital turnover is slow, opaque procurement. Enterprise inventory management and service is not reasonable, the customer relationship management is not perfect, not build up and between the upper and lower close win-win relationship, did not form a competitive industrial chain. Lack of enterprise e-commerce platform environment, information can not be real-time sharing, caused the leadership decision delay.
At present, China is a member of the WTO, national industries are in a hitherto unknown change period, the formation of world market has brought the good development opportunities, but also huge international market competition, face the opportunity and challenge, the national industry to introduce advanced management ideas, introduce new technology, greatly improvement of production process and provide the goods to customers, improve service quality, must accelerate the market response speed, reduce the circulation and reduce the cost and increase the profit. The use of information technology to improve the management level of enterprises is a pressing matter of the moment.