Since 2009 official since the start of the new medical reform, medical information market in China continues to maintain a comparatively high growth rate. According to the 2009 health care industry IT spending reached 8.42 billion yuan, representing a growth of 2008. Even though the medical information systems already has a Foundation, but with the requirements of the new health care reform "a far cry from". Thus, in 2010, including the traditional hospital management information system (HIS), the clinical information system (CIS), community health information system as well as regional health information systems still have a larger space for development.
And April 6, 2009, the views of the CPC Central Committee and the State Council on deepening health system reform, and the recent focus on the implementation of the reform of medical and health programme (2009-2011) followed, a new round of health reform officially set sail.
Worth noting is that new healthcare information technology are important driving force behind healthcare reform ideas, which means that the industry in which the solution provider will assume responsible roles. No one can resist the lure--850 billion new medical reform cake, from the mainstream IT vendors to culture-SI, ISV, solution provider are all eager to large and small.
In 2010, the new health reform enters its second year, how is construction of medical information system? Showing hot spots? Mainstream what niche solution provider separately can provide a solution? Solution provider to see what are the emerging opportunities, and how to respond to new challenges?
Market status and development trend of domestic medical industry for nearly three weeks, the solution provider (April 5, 2010-April 20) surveys, one by one to reveal the answers to these questions.
Feast of solution provider in healthcare
In to 3.9 billion dollars acquisition information service provides commercial Perot system of 3 months Hou, 2010 new year beginning, Dell high profile announced March China medical health industry, and sent more support professional team, around regional health information construction and medical health reform, respectively in Chengdu, and Wuxi, and Shandong, and Hunan, to, and local government and medical health management institutions, carried out has series to residents electronic health archives and electronic records for core of regional health information platform construction project.
Undoubtedly, the major feast of solution provider in healthcare reform, increasing investments in medical information systems in the market, is undoubtedly the new medical reform in the medical information business: is a well-known figure, total input in the new medical reform in the future three years three, slice the cake at least 10 billion of give medical information.
After a year of struggle, the medical industry also gave good solution provider returns--from higher institutions according to the CBIResearch, in 2009 China healthcare overall IT investment is expected to reach 8.4 billion yuan, expected in 2010, the market will grow to more than 10 billion yuan, compound annual growth rate will reach 20%. The tepid compared to the domestic market as a whole, healthcare IT investment is rosy all the way eventually make many programme smile.
Burst niche opportunities
However, we found in the survey, are subject to a variety of subjective and objective factors, combined with the focus on niche of different, the solution provider in the past year, actually receive in return varies. Close to 60% solution provider, compared to previous years, there has been a lot of new opportunities.
Indeed, 2009 issuance of the new healthcare reform, historic development for the medical industry has brought many opportunities and hot spots. These opportunities and hot spot are five aspects:
One is IDN/IDS (integrated delivery networks/integrated delivery systems). Cooperative extension Medical Center or hospital coverage, increased availability of quality resources, reducing the overall cost of health care. IDN allocation mode's main challenge comes from quality assurance and financial models. Due to the collaborative process, there was no medical entity ownership consolidation, management, treatment, how to build a lasting and effective charging modes of governance, is key to the sustainable development of the IDN.
Second, hospital resource planning management in ERP. ERP is the essence in the process of formation of the products/services, supervision and optimization of production factors, such as human/financial/material used. At the hospital, drug and device clinical loss of delay and cost management, Department performance evaluation and optimization services for tracking all aspects of clinical pathway, ERP is an effective tool for tool.
Third, personal health records PHR/eHR/eMR. Electronic health records and electronic medical records are the basis for achieving full coverage of medical services, is the Foundation of innovation of medical services, including referrals, is the Foundation of evidence-based medicine and clinical hospital information service road of the transition.
Four are HIS system. At present HIS development has the following directions and challenges. First, before resorting to HIS, Shuli, service, and management of business processes and, secondly, the introduction of technologies such as barcode and RFID, making HIS medical services capacity; again, the integrity at work stream. Building the service compliance, in particular, diagnoses, medications, treatment, care and other links projects and standardization of billing, meet the requirements of medical insurance regulation; and, finally, is the problem of infrastructure upgrades. Due to HIS importance in the outpatient services, hospitals need to develop enterprise-class computing environment to resist the impact of the large amount of homework for a system to protect HIS need for a stable and secure.
Five is to build a digital hospital. In addition to automated outside of management quality and efficiency improvements, the primary value of the digital hospital also includes the optimization of clinical pathways, and even personalized adjustments, can improve the patient's medical experience, shorten the lag time, and reducing service errors, and the current challenge faced by clinical medical institutions, information, infrastructure and three sectors collaboration. The hospital infrastructure, need to actively protect the digital information of hospital design and construction.
While the current actual situation is that medical information is still only just begun. Hospitals in China totaled 30,000, including 1200, three hospitals, achieving outpatient doctors, residents, lack of digital 20%. This figure means that, driven by the new reform policy, medical information systems are expected to be followed after the financial and telecommunications industries, became one of the fastest-growing market.
In this regard, the professionals have pointed out that, under the policy and demand-driven, 2010 medical information industry will usher in an unprecedented momentum of growth is expected in 2010 IT investment in the healthcare industry will dramatically increase; and with the constant improvement of basic medical information systems, community hospitals, regional health care will be the 2010 medical informatization construction of important directions.
Corresponding to this trend is in our current survey, respectively, and 72% the solution provider said its business focus has mainly focused on community hospitals and regional health care, believes under the continued hard work, they will also get more in this area.
Overall programme highlighted advantages
Insofar as competition is concerned, there is more than 40% solution provider that, the current programme of the industry at large and small system integrators to the line of scrimmage. Meanwhile, the turmoil and the competitive environment as the current solution provider in the healthcare industry's largest's plight.
In fact, with the breadth and depth of medical industry application of information technology, apart from large multinational corporations to purchase forms directly into the medical industry, but for at least the last two years, more than 10 per cent of the medical industry application software developers, or support from the capital, members of which include legend holdings corporate Hony huahai, Fuji Film, such as increased capital stake in Tianjian.
However, this does not make the industry solution provider status to the very nature of the rough and tumble. One industry veteran says only HIS (hospital information system) products have hundreds of developers, and some many of these developers are not the medical industry professional, some of them had previously done accounting software, logistics or other businesses, and health care industry "knew some guy none. ”
In this way, some doctors HIS system became "two peels"--software is software, business is business. Because there is no way closer to practical application, HIS system has also increased the burden on doctors ' work.
Based on this, has a wealth of experience in the healthcare industry services, by providing a comprehensive hardware architecture, system software and middleware, as well as specific industry solutions, can contribute to the healthcare industry in the strategy development, operations and processes, and applying different levels of development of information technology total solutions provider of value is particularly prominent.
On February 23 this year, five ministries, such as Ministry of health promulgated the guidance relating to the pilot reform of public hospitals, hospitals and articulated the need to reform operation mechanism. Among them, "strict budget management and expenditure management, strengthening of cost accounting and control", and "strict financial centralized management, enhanced asset management, establish and perfect internal control, internal and external audit systems" such provisions became views landing point.
An opportunity to cooperate with the public hospital reform, joint IBM and kingdee Software announced strategic cooperation in the medical field, through the "create borderless information flows" and the "smart operation" joint focus on resource management in public hospitals.
In terms of specific policies, the two sides will be combined in different fields and their expertise, the wisdom of building hospitals operating platform:
IBM will introduced international, and domestic Hospital of advanced experience, play itself of hospital management advisory and resources management project implementation management team of advantage; kingdee will using its China leading of ERP products and the solution programme, play its excellence of research delivered capacity, focused Yu hospital resources management, and hospital information system and community public medical system of established, focus Yu national public hospital, and IBM go hand in hand build domestic hospital management operations of model project, for hospital managers built include financial, and supply chain, and equipment, and Human resources, in collaboration with the Office, hospital performance, business intelligence analysis, integrated information management platform, both in hospital to maximize the value of the value chain.
Challenges and opportunities
"The current environment, medical industry IT solution provider of systems integration and comprehensive services put forward higher requirements. Users will be asked to you can give him a complete solution, including hardware integration, software applications and security assurances. Therefore, in our view, programme for the medical industry to promote, in fact, including aspects such as sales process, the process of consultation and service. "A healthcare industry solution provider said in an interview.
The solution provider perspective is also representing many of his peers: in this poll, 76% solution provider that it now faces the major challenge is a total solution capabilities, at the same time, the accumulation of industry experience and success stories are equally important.
With the intervention of more ISV, SI, will no doubt further increase the health care industry information technology software and services percentage of total contributions. According to CBIRearch forecasts that in 2010 China healthcare industry IT investment of 12 billion yuan, including software and services to more than 40%. Coupled with the relevant policies to facilitate, as a solution provider in the area reserved for a large enough profit gets imagination.
For numerous large and small programmes of eager professionals point out that medical information was far from easy as imagined, not heat, more money for investment is the mind can do. Compared with other industries, the industry emphasized that information technology can be integrated with real business, real practical applications. So, which requires, first and foremost solution provider must have a certain degree of professionalism to all traffic in the industry take a deep and thorough, pluralism, a business perspective to provide users with a package solution.
Secondly, the solution provider to build from consulting and implementation to operation and maintenance of the whole team, as well as quick quick response mechanism;
Again, the solution provider to have cross-system and cross-platform integration capacity of the programme, while combining features of health care users themselves, to design the best IT resources planning.
In addition, the current healthcare industry IT solution provider main upstream manufacturers of equipment and software suppliers, supplier choice relatively narrow, with well-known suppliers establish a good relationship of cooperation programmes must focus on content. Investigations revealed that the current solution provider for the upstream vendor's support base, several of the most important factors are: technical support and after sales, the overall solution, such as profit margins, brand rally.
With the launch of China's new medical reform, a substantial investment, feast, and brought information to promote demand will cause the solution provider much more comes in. Growing solution provider begun to strengthen independent innovation, professional development, and sustained investment in high value-added business, niche more right to speak.
There is no doubt that in this process, for those familiar with medical management and the high level talents familiar with modern information technology, leading with strong research and development capabilities and products, at the same time have a strong comprehensive strength support solution provider will win more business opportunities.